SOURI Redefines Premium Dessert Experience as a Landmark of Taste and Lifestyle
Bangkok, Thailand, January 3, 2026 / TRAVELINDEX / SOURI, a contemporary French patisserie brand that seamlessly blends taste with lifestyle, continues to expand its premium dessert footprint with the opening of its first stand-alone branch on Banthat Thong Road. Introducing a distinctive “Night Café Culture” concept, the new location is envisioned as a vibrant nighttime dessert ‘check-in’ destination. Celebrating Thai identity through distinctive design elements and exclusive, one-of-a-kind flavors, the branch reflects SOURI’s continued growth and brand strength and marks the beginning of a new chapter as it elevates the dessert experience into a lifestyle destination designed to meet the diverse preferences of today’s consumers.
Building on its success in winning the hearts of Thai dessert lovers and expanding to more than 40 branches across leading department stores and shopping malls nationwide, SOURI—a premium dessert brand dedicated to spreading smiles to everyone—takes another significant step forward with the opening of its first stand-alone branch on Banthat Thong Road. Renowned as a vibrant culinary hub and lifestyle destination for young people and international travelers, the latest location underscores SOURI’s ambition to reach a broader audience. This milestone also exhibits SOURI’s readiness to cater to the diverse tastes and lifestyles of both Thai and global consumers.
Win-Metawin Opas-iamkajorn, CEO and co-founder of the brand, revealed, “For SOURI, selecting a location goes beyond choosing a high-traffic area. We look for destinations that truly reflect our customers’ lifestyles and where the brand’s character resonates naturally with its surroundings. Today, Banthat Thong is undeniably one of Bangkok’s key destinations. It draws travelers seeking its signature menus in a neighborhood known for its vibrant and diverse food culture. We view this area not merely as a street food hub, but as a lifestyle destination for the younger generation—particularly food enthusiasts and travelers from around the world who continue to visit throughout the year. We intend to bring SOURI’s premium dessert experience to Banthat Thong to enhance its position as an ideal culinary destination. We envision ‘SOURI Banthat Thong’ as more than just a dessert café, but as an inspiring venue where people connect and share memorable moments every evening.”
Located in one of Bangkok’s most vibrant night culinary districts, SOURI Banthat Thong is designed around a distinctive Night Café Culture concept, offering a lively evening destination and a prominent check-in spot with eye-catching photo opportunities. The space features bold colors and signature décor, while subtly weaving in Thai elements through thoughtful details such as custom-designed tile patterns and bespoke counters. The brand’s iconic symbols and gimmicks are creatively reinterpreted with Thai-inspired touches, and are further enhanced by an inviting interior atmosphere, warm lighting, and rich colors that feel cozy while exuding a sense of fun. The venue caters to a diverse clientele, ranging from families and groups of friends to students and working professionals. Guests can enjoy SOURI’s signature Fatgaron and other premium desserts in a dynamic, energetic atmosphere, offering a distinctive experience unavailable at the brand’s shopping mall locations.
Furthermore, a key highlight of the new branch is its “Exclusive Flavors,” newly created to capture the distinctive character of this legendary street food neighborhood. Drawing inspiration from the charm of classic Thai desserts, these creations reinterpret and tell a new story by blending the familiar aromas and textures of Thai sweets with refined Western patisserie techniques. The brand introduces its signature French-style Fatgaron in nine exclusive flavors: Mango Sticky Rice, Lod Chong (coconut milk with pandan jelly noodles), Khanom Chan (Thai traditional layered jelly), Foi Thong (golden egg yolk threads) and Med Kanoon (mung bean paste seeds glazed with egg yolk), Ba Bin (Thai coconut pancake), Tub Tim Krob (crispy water chestnut dessert), Luk Chup (mung bean paste dessert), Chao Kuay (grass jelly), and Kluai Buat Chee (banana in coconut milk). These flavors are available exclusively at the SOURI Banthat Thong branch.
Adding to the excitement, SOURI is set to introduce a Bangkok-inspired highlight flavor, which offers a bold new expression of the city’s culinary identity through a playful and creative lens. This special flavor will be available at all SOURI branches in Bangkok starting December 30, 2025.
“The opening of our Banthat Thong branch marks SOURI’s readiness to step beyond its traditional presence in shopping malls and embrace new challenges in order to connect with a broader consumer base. Looking ahead, SOURI aspires to evolve into a global lifestyle brand, expanding beyond major cities nationwide into the wider Asian region and, ultimately, onto the global stage—potentially beginning with neighboring countries and key tourist destinations,” said Win Metawin.
“Additionally, we plan to broaden our product offerings beyond Fatgarons, allowing SOURI to truly become an integral part of consumers’ everyday moments and lifestyles,” he added.
SOURI Banthat Thong is ready to spread smiles through its signature sweetness, offering Fatgarons and a curated selection of premium desserts—perfect for treating yourself or sharing with loved ones—starting December 25, 2025. Guests are invited to discover the branch’s exclusive flavors and enjoy the warm, lively atmosphere unique to this location, open daily from 2:30 PM to 10:30 PM.
